The Future of Estate Agency
Master Your Marketing
Training
Practical training designed to help you understand, plan, and execute your marketing with confidence. Build the knowledge behind your content so everything you do feels clear, consistent, effective and approached with purpose, not guesswork.
Planning
Creating a Marketing Strategy
Learn how to plan consistent, focused marketing activity that supports your business goals and builds pipeline.
Writing Your Brand Story
Define the key elements of your brand story, so your marketing feels consistent, professional, and aligned.
Outlining Your Customer Profiles
Understand who you’re speaking to and build clear customer profiles that shape more focused, effective marketing.
Understanding Content Marketing
Learn how to structure your content around defined pillars to bring clarity, consistency, and direction.
Creating a Monthly Marketing Plan
Learn how to plan consistent, focused marketing activity that supports your overarching business goals.
Understanding The Social Landscape
Get clear on where to focus your time and attention so your social media activity is purposeful.
Social Media Marketing Optimisation
Discover how to optimise your social media profiles to improve visibility, credibility and discoverability.
Getting Started
Setting Up Instagram
Follow the steps to create an Instagram profile that supports visibility and engagement.
Setting Up LinkedIn
Build a professional LinkedIn profile that positions you clearly within your industry.
Setting Up Facebook
Create a Facebook Business Page to build visibility and engage with local audiences.
Setting Up TikTok
Build a TikTok presence designed to support visibility, reach, and consistent content delivery.
Setting Up WhatsApp Business
Understand how to use WhatsApp Business to communicate quickly and build stronger seller/buyer relationships.
Glossary of Marketing Terms
Understand key marketing terms and concepts used throughout your marketing and social media activity.
Beginner Guides
A Beginners Guide to Instagram
Understand how to use Instagram to create consistent, high-quality content that builds awareness and engagement.
A Beginners Guide to LinkedIn
Learn how to use Facebook effectively to build visibility, engage your audience, and support your local presence.
A Beginners Guide to Facebook
Learn how to approach TikTok with confidence, creating content that increases reach and keeps you relevant.
A Beginners Guide to TikTok
Discover how to use LinkedIn to position yourself professionally, grow your network, and build trust within your market.
A Beginners Guide to WhatsApp Business
Learn how to use WhatsApp Business to stay responsive, strengthen client communication and get the most out of your client database.
A Beginners Guide to Video Content
Understand how to use video as part of your marketing to increase visibility, build trust, and strengthen your content.
Content Creation
Understanding Social Content Types
Understand the different content formats across social media and how to use each one effectively within your marketing.
100 Hooks to Use on Social
Access a collection of proven hooks designed to capture attention, increase engagement, and strengthen your content performance.
"Everyone starts without the answers. The only difference between a beginner and an expert is in making the decision to learn, do, and improve as you go."
Samantha Thornicroft, Managing Director
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